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How to Become an Instagram Influencer: Secrets Revealed

It’s no secret that Instagram is one of the most popular social media networks. With over 2 billion monthly users, Instagram’s popularity has never been greater. Once a tool for posting pictures in real-time (hence the “insta” part of the name), it has evolved to be a paradise for influencers, looking to share product recommendations, services, and curated photos.

Some of the most popular Instagram influencers have millions of followers. These aren’t celebrities either. They’re normal people who saw an opportunity and jumped on it.

If you want to become the next Amanda Cerny, Lilly Singh, or Alexa Chung, read on for our tips on how to become an Instagram influencer.

Identify Your Niche

Before you do anything else, figure out your niche. Whether your passion is beauty, fashion, home decor, or wellness, identify it and stick to it. It’s tempting to throw a little bit of everything on your grid when you first start out, but you’ll gain (and keep) the most followers if you find your niche and stick with it.

When trying to figure out your niche, ask yourself:

  • What do I have the most knowledge about?
  • What do I love?
  • What am I passionate about?
  • What do I have to offer others?

Be Consistent

Your followers want to know when you post. If you go days or weeks without posting, you’ll likely lose followers and your engagement will decline. Pick a schedule and stick with it.

You might choose to post every day, every other day, or on certain days of the week. Because the Instagram algorithm is always changing and a lot of what followers see depends on engagement, give them plenty of content to engage with.

To make this easier on yourself, set up a content calendar each so you are not scrambling at the last minute.

Engage With Your Followers and Build Your Community

As mentioned above, engagement is key. Instagram shows us posts from those we regularly engage with more often, so you want to make sure that your followers are seeing your posts, reels, and stories.

You should also respond to comments and DMs, comment on other influencers’ posts and stories, and build a sense of community among your followers.

Stay True to Your Brand

If your posts are typically about high-end fashion or accessories, it might look fake if you accept a sponsored ad from a discount clothing store. While there’s nothing wrong with that, as many influencers base their brand off of fashion from stores like Target and Wal-Mart, it might seem disingenuous if the majority of your items are from upscale designers and stores.

Master Content Creation

Instagram used to be just pictures, but over the years, they’ve expanded to include stories and now reels. The most successful influencers have mastered content creation with their photos and videos (or they make enough money to pay someone to help them with their content creation).

If you really want to be successful as an influencer, you need to learn how to do these things, find resources to improve your content, and consider hiring an expert if you are serious about making a living as an influencer.

How to Become an Instagram Influencer: Start Today

The best tip for how to become an Instagram influencer is to just start. Create an account, find your niche, and start posting. It will take time to get followers, but if you use these tips, you should be seeing your followers increase by the day.

Contact us at Snowball Management to learn how we can help you achieve your influencer dreams.


I’m a beauty and fashion blogger based in Paris. I have two dogs and love drinking coffee in the middle of night.

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