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What is Influencer Marketing?

Imagine if you could have popular, respected, and credible people promoting your business on social media. Welcome to Influencer marketing.

But what is influencer marketing? What is an influencer?

An influencer is someone in your industry who has influence over your target audience. This typically means that they have a sizeable following and a significant amount of engagement.

Influencers can help you increase brand awareness, trust, and authority with your audience. This leads to increased inbound traffic and sales.

Ready to take your social media marketing to the next level? Keep reading to discover the benefits of influencer marketing, and how to measure the success of your campaigns.

What is Influencer Marketing?

So what is influencer marketing exactly? It’s the strategic use of influential people in your niche for social media marketing purposes, and it’s now mainstream on all platforms.

Typically, you would come to an agreement with the influencers you work with. This would include things like how many times/how often to post, anything specific you would like them to say or not say, and any aesthetic guidelines.

Influencers can then showcase the features and benefits of your brand to their audience on social media platforms.

Influencers have the power to affect the purchasing decisions of their followers because they are trusted. They know how to communicate with followers in a genuine way without sounding ‘salesy’.

Benefits of Influencer Marketing?

The trust and credibility that influencers have built up with their fans allows them to quickly get attention and engagement for your brand, as people trust their recommendations.

So if you are a small brand in your niche, or you’re struggling to get the awareness and visibility you’re looking for, influencer marketing could be the perfect next step.

As well as awareness, you can also expect to see a boost in sales. In a recent survey, 40% of respondents said they purchased a product or service shortly after seeing an influencer use it.

Influencer marketing is cost-effective compared to other forms of advertising. The benefits significantly outweigh the cost  — the right post can earn huge ROIs, even if the influencer you work with is small or niche.

Influencer Marketing KPIs

Influencer marketing can meet a variety of KPIs depending on the desired goals of your business.

For reach and awareness-based goals, you can look at how many users you reached with the campaign. Using your site analytics, you can measure how many site visits were a direct result of the influencer’s posts, and which posts worked the best.

For consideration, what is the average engagement rate (comments, likes, and follows), with the influencer’s post? Are people talking favorably or showing curiosity towards your brand in the comments? How has your follower count been impacted?

And finally, with sales, you can track conversion rates by looking at how much of your new traffic converted into paying customers.

Is Influencer Marketing Right for Your Business?

What is influencer marketing and what are the benefits? In this article, we’ve uncovered that.

But does influencer marketing work, and is it right for your business?

If your business has a social media presence and you want to boost your digital marketing strategy, influencer marketing can be a cost-effective method that works for you.

Want to find out more? Contact us at Snowball Management for a consultation.

Admin

I’m a beauty and fashion blogger based in Paris. I have two dogs and love drinking coffee in the middle of night.

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