How to Develop Your Brand Persona

brand persona

The pandemic disrupted lives in all kinds of ways, but it also encouraged people with more time on their hands to pursue entrepreneurship. Just in 2021, people started up over 5 million new businesses. That was just in the U.S. While some people went in for traditional brick-and-mortar businesses, a lot turned to the Internet. […]

Best Times to Post on TikTok

Best Times to Post on TikTok

You may also wonder, “when is the best time to post on TikTok? Posting content on social media isn’t straightforward. There are a lot of statistics and ideas out there for different platforms. It is essential to keep in mind that trends change almost daily. In addition, only posting certain types of content at specific […]

What is Influencer Marketing?

What is influencer marketing, and how can you measure its success? Find out with this guide to the benefits of influencer marketing and KPIs to watch out for.

How to Become an Influencer: An Informative Guide

There are more than 4.62 billion social media users worldwide, which means it’s no wonder that it’s become such a great marketing tool. It’s a dream for many to build a following and become an influencer, making social media into their career. However, many try and many fail because they’re not sure of exactly how to do […]

5 Effective Influencer Marketing Tips

Do you want your influencer reach to grow? The influencer industry is thriving since Instagram’s market value alone is $5.8 billion. However, its growth means having more competition. Regardless of your experience, the correct strategy will help you reach the top. For this reason, you must have a good starting point. Read on as we discuss some […]