5 Gen Z Marketing Strategies To Implement in 2023

Gen Zers, born roughly between 1996 and 2010, are the most connected consumer group. They are tech-savvy, highly educated, and more likely than any other generation to be influenced by social media and digital trends. With this in mind, businesses need to stay ahead of the curve when it comes to marketing strategies for Gen […]

8 Influencer Marketing Predictions For 2023

It’s no secret that Influencer Marketing has become a powerful force in the digital world. As technology continues to evolve, so does the way people interact with their favorite brands and influencers. This article will explore eight Influencer Marketing predictions in 2023 and how they could shape the industry.  So if you are an influencer […]

Influencer Marketing Trends in 2022

One of the offshoots of internet advertising is something called influencer marketing. Since it was first introduced, the verse has gone through various evolving stages and becoming more complex. What are the Influencer Marketing Trends? The concept of influencer marketing refers to a current tendency in social media marketing that is gradually gathering steam and […]

5 Influencer Marketing Mistakes You Should Ignore in 2023

Influencer marketing has now become a popular strategy for businesses & brands to reach their target audience and increase brand awareness. However, there are common mistakes that companies make when implementing an influencer marketing campaign. By avoiding these mistakes, businesses can ensure that their campaign is effective and reaches their intended audience. Influencer marketing can […]

The Everything Guide To Working With TikTok Influencer

In the world of digital marketing, influencer marketing is becoming more and more critical. With the rise of TikTok, a platform filled with millions of users and potential influencers, it’s no wonder that this form of marketing has gained so much traction in recent years.  In this article, we’ll discuss everything you need to know […]

How much money do Influencers make?

Influencers are people who have a significant impact on the decisions of their followers. They can be experts in their field, celebrities, or just regular people with specialized knowledge. Bloggers and Youtubers are examples of influencers that share their passions with others through social media platforms like Instagram and Youtube. Bloggers influence their audience by […]

How to Develop Your Brand Persona

brand persona

The pandemic disrupted lives in all kinds of ways, but it also encouraged people with more time on their hands to pursue entrepreneurship. Just in 2021, people started up over 5 million new businesses. That was just in the U.S. While some people went in for traditional brick-and-mortar businesses, a lot turned to the Internet. […]

Best Times to Post on TikTok

Best Times to Post on TikTok

You may also wonder, “when is the best time to post on TikTok? Posting content on social media isn’t straightforward. There are a lot of statistics and ideas out there for different platforms. It is essential to keep in mind that trends change almost daily. In addition, only posting certain types of content at specific […]

What is Influencer Marketing?

What is influencer marketing, and how can you measure its success? Find out with this guide to the benefits of influencer marketing and KPIs to watch out for.